Balancing Innovation and Privacy: The Role of Interactive Technologies in Shaping Team Dynamics and Virtual Collaboration

This review examines the influence of interactive technologies on team dynamics and

performance in organizational contexts, with a specific focus on virtual and hybrid environments.

The article explores the integration of digital tools, such as video conferencing and collaborative

platforms, and their impact on team cohesion, communication, and productivity. Theoretical

frameworks, including the Technology Acceptance Model (TAM) and Social Influence Theory, are

employed to analyze how team members' perceptions of ease of use and the social dynamics within

virtual teams affect technology adoption and team effectiveness. Findings indicate that interactive

technologies facilitate real-time information sharing and task coordination, which enhances team

performance by fostering engagement and reducing communication barriers. However, challenges

such as reduced face-to-face interactions and ethical concerns regarding data privacy emerge as

potential downsides. The Team Performance Model provides additional insights, suggesting that

team performance is not solely influenced by technology but also by team composition, processes,

and context. The review identifies gaps in the literature, particularly concerning the long-term

effects of digital tools on team dynamics and the lack of interdisciplinary approaches that address

cultural, social, and ethical implications. Future research is recommended to explore these

dimensions, emphasizing longitudinal studies to assess sustained impacts on team adaptability,

cohesion, and productivity. The findings underscore the need for balanced technology integration

strategies to maximize the benefits of digital collaboration while addressing privacy and ethical

concerns. This review contributes to a comprehensive understanding of the evolving role of

interactive technologies in team-based work settings, highlighting both their transformative

potential and inherent challenges

This review examines the influence of interactive technologies on team dynamics and

performance in organizational contexts, with a specific focus on virtual and hybrid environments.

The article explores the integration of digital tools, such as video conferencing and collaborative

platforms, and their impact on team cohesion, communication, and productivity. Theoretical

frameworks, including the Technology Acceptance Model (TAM) and Social Influence Theory, are

employed to analyze how team members' perceptions of ease of use and the social dynamics within

virtual teams affect technology adoption and team effectiveness. Findings indicate that interactive

technologies facilitate real-time information sharing and task coordination, which enhances team

performance by fostering engagement and reducing communication barriers. However, challenges

such as reduced face-to-face interactions and ethical concerns regarding data privacy emerge as

potential downsides. The Team Performance Model provides additional insights, suggesting that

team performance is not solely influenced by technology but also by team composition, processes,

and context. The review identifies gaps in the literature, particularly concerning the long-term

effects of digital tools on team dynamics and the lack of interdisciplinary approaches that address

cultural, social, and ethical implications. Future research is recommended to explore these

dimensions, emphasizing longitudinal studies to assess sustained impacts on team adaptability,

cohesion, and productivity. The findings underscore the need for balanced technology integration

strategies to maximize the benefits of digital collaboration while addressing privacy and ethical

concerns. This review contributes to a comprehensive understanding of the evolving role of

interactive technologies in team-based work settings, highlighting both their transformative

potential and inherent challenges