Reengineering Addiction — The Tobacco Industry’s Potential Response to a Nicotine Standard for Cigarettes
Abstract
This article examines how the tobacco industry may respond to potential FDA regulations setting a low-nicotine product standard for cigarettes. The authors draw from the industry's historical tactics to predict future actions that could undermine public health gains. They outline ways companies might physically and chemically reengineer cigarette design to maintain nicotine delivery and addictiveness such as nicotine-impregnated filters, altered tobacco wrapper porosity, ammonia-based additives, bronchodilators, synthetic nicotine derivatives, monoamine oxidase inhibitors, and nicotine encapsulation techniques that evade conventional testing. The article warns that such manipulations could reduce the effectiveness of nicotine-reduction policies and reinforce addiction. The authors call for robust surveillance, regulatory vigilance, and anticipatory research to ensure that emerging nicotine standards lead to genuine reductions in tobacco-related harm.