Use of generic medicines in Latvia: awareness, opinions and experiences of the population
Abstract
Background: To stimulate use of generic medicines a combination of supply and demand side mechanisms are
employed in the Latvian reimbursement system. It is reported that patients have high out-of-pocket pharmaceutical
spending and that they overpay by not choosing generic medicines. Patient preferences may be an important
obstacle in implementing generic policy. Objective of this study was to assess awareness, opinions and experience
of the Latvian population regarding use of generic medicines.
Methods: Survey of representative sample of the population of Latvia (n = 1005) aged 18–74 was conducted in
March 2015. The survey was distributed in Latvian and Russian languages using Computer Assisted Web Interviews.
Associations between experience with generic medicines, preference for medicines, and sociodemographic variables
were tested with Pearson Chi-square statistics. Associations between the previous experience and information given by
different sources versus choice between medicines were tested with Spearman’s correlation test.
Results: 72.3% of the population were informed about generic medicines. Men (66.9%) and respondents with primary
or secondary education (58.3%; 69.3%) were less informed compared to total (72.3%). From those who recalled using
generic medicines (n = 441), 94.4% evaluated their experience as positive or neutral. Despite this, only 21% of the
population would opt for generic medicines. The strongest preference for brand-name medicines was in the age
group > 55 (40.5%). Opinion of a physician was the most important factor when choosing between generic and brandname medicines (88.7%). The more positive the information provided by general practitioners, physician specialists,
pharmacists, family members, friends and internet is perceived, the more likely respondents are to choose generic
medicines (p < 0.001).
Conclusion: This study demonstrates that people in Latvia are aware of generic medicines but only a minority of the
population would choose them when presented with a choice. It is therefore important that health care professionals
provide objective and unbiased information about generic medicines to their patients. Interventions should aim to
reach groups that are less informed and to improve providers’ understanding and communication with patients about
generics.