Customer Care Management and Competitive Advantage in the Banking Sector Dataset

The dataset used for this study was carefully designed to comprehensively address all the research objectives and to meet postgraduate-level methodological standards. It comprised responses from a total sample size of two hundred (200) customers drawn from selected commercial banks, namely Ghana Commercial Bank, Ecobank, Fidelity Bank, and Zenith Bank. The dataset was structured in a manner that allowed for robust descriptive and inferential statistical analysis, ensuring alignment with the objectives of the study and the analytical requirements recommended by the School of Graduate Studies. The dataset included a demographic section capturing respondents’ background characteristics such as gender, age group, marital status, highest educational qualification, and bank affiliation. These variables provided contextual information necessary for understanding the composition of the sample and for conducting comparative analyses across different customer groups and banking institutions. The demographic variables were appropriately coded to facilitate statistical analysis in SPSS, particularly for group comparisons using t-tests and one-way analysis of variance.